Hey @richa_chordia! ๐ Marketing in foreign markets can be super exciting but also challenging. Have you considered localizing your content to cater to cultural differences? Also, partnering with local influencers can give your product a big boost! ๐ What type of product are you looking to market? ๐
@abhra_ch Great, for context setting I'll tell you about our product. We are building Soshals out of India. It is an end to end toolkit for any individual looking for building their brand or establish themselves as creators.
With Soshals, we want to help creators and brands showcase, grow, and monetize their online presence.
Since we want to target Latin/European markets, we want to explore what all avvenues do we have to actually market our products; any social channel or tool etc. Would love to know your thoguhts.
@richa_chordia That sounds like an exciting venture with Soshals! To successfully market your product in Latin/European markets, consider utilizing social media channels popular in those regions such as Instagram, Facebook, and TikTok. Since creator are your target audience.
And if you have the budget for it, I think targeted ads might help. But I am not very sure upto what extend.
Also, I am pretty sure soon I am gonna be facing same problem as you. Building out of India as well. โค๏ธ
Would love your support (https://www.producthunt.com/prod...)
@lazar_j1 thanks for your input. Soshals is getting build out of India. We want to target Latin American/ European markets. So any resources you might refer to us, to track behaviour and trends of these consumers?
If you have the budget:
1. Influencer Marketing campaigns with regional influencers
2. Performance Marketing
If you want to keep it cost-effective
1. Cold outbound / automation
2. Reddit / subreddits
3. Product Hunt launch
4. Strategic partnerships
5. Content marketing on Twitter/Li/IG etc