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How did you find your first customers?
How did you land your first customers?
For me, it's LinkedIn.
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Yurii Gerasimenko
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First customers are mostly people in your inner circle like friends, family, relatives or someone with the problem that you can help to solve.
@olenabomko Actually I was VP of AIESEC organization in my uni, so it basically a oversea volunteer project lol
I think I have the best story :)
Context:
Software engineers who are on the bleeding edge are moving on from Agile/Scrum to Shape Up, a new philosophy invented by the popular software company Basecamp. My app helps teams implement Shape Up on Jira and Trello.
Story:
Soon after we launched, Ryan Singer (the author of Shape Up) tweeted about our app. He also posted it on LinkedIn, which was reposted by Basecamp's founders Jason Fried and DHH. For those who don't know, they're all famous people with a combined LinkedIn followers of 210K+ people! We got a few customers from the posts, to say the least.
I don't know how to post an image here, but here's the proof -> https://twitter.com/JonniGani/st...
References:
Here's the free Shape Up book authored by Ryan Singer -> https://basecamp.com/shapeup
Here's Ryan's post on PH about Shape Up 4 years ago -> https://www.producthunt.com/disc...
@olenabomko I never asked Ryan explicitly, but I think it was from a message that we posted to a Shape Up forum.
You seem to be a big deal on LinkedIn Olena :) Why did you make it your primary channel over Twitter or Medium?
Through cold outreach. I used email and social media to reach out to potential customers directly. I personalized my messages and offered something of value, such as a free consultation or a discount on my products or services.
We built an entire referral system in-app just so we could avoid allocating time and resources for social media outreach. Has worked out well so far; considering we got 100% organic growth as of now.
@atik_hossain that’s phenomenal. Congrats. Did you build it all out custom or utilized a pre made solution?
@slimmy82 Thank you! We built our own, you can check it out inside the app. You can find it here at www.lettre.app
I’m in beta phase so I used my network, then spread out to social media groups in the same industry. Reddit got me about 30 or so beta testers from one post. Was super helpful. Looking forward to launching where though!
@slimmy82 did you give any promotion for the beta testers on Reddit? 30 people is amazing!
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Through my personal network. I reached out to friends, family, and former colleagues to let them know about my new business. I also attended industry events and meetups to network with potential customers.
I created a small post on a local platform to find my first customers. By delivering great service, I got recommended. Today, I would focus more on classic "direct marketing", like pitching services or products to business owners face to face.
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