How did you become interested in your field?

The fact that the industry is continuously changing as new platforms are developed is one of the reasons I find digital marketing so interesting.

At university, we had the option to specialize in either marketing, supply chain management, accounting, or HR. Marketing stood out to me!

I started off as a content writer, but it was too boring for me. Then, I met my ex-colleague who was an SEO Specialist, and he told me every great thing about it. Good thing my previous job gave me the background I needed to become one :)

Mad Men! Of course minus the sexism, racism, and infidelity.