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Nika

How companies spend money on ads and which channels are missed opportunities

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Bumped into another report and I am not surprised how it is because companies always bet on giants. When companies spend time and money on ads, they invest in the following: 1. Google* 2. FB 3. IG *Before Google are "Other" places where companies invest their ad budget. But users spend the most time on: 1. TikTok 2. Reddit 3. X Where do you spend your money?

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Faisal Ishaque
It is very interesting to see Facebook still going strong after all these years. Maybe it was my bias that's FB isn't doing well because I haven't logged in to FB for over 3 years now.
André J
Also worth looking into which platform is more effective vs cost. Linkedin. The most expensive. But very effective. I can't remember where the others fall. but worth breaking down.
André J
@busmark_w_nika Yes, but more or less. Usually you can break it into 4. Google, FB, LI, IG. And they all have pretty big differences in terms of how effective they are vs cost. They also serve different niches better. LI is great for SaaS. FB is great for consumer.etc
Maru Rivera
@sentry_co @busmark_w_nika I keep hearing that LinkedIn tends to give mixed results at best. Do you guys have some anecdotes that might change that a little?
Abdellah
Interesting, i'd say that lately i'm more interested in IG which i find more effective, especially for delivering physical goods. For service delivery, like software in B2B, many people recommend linkedin, but haven't tried yet !
Maru Rivera
@abdellah_abbous My product is a travel app so for us IG is an easy choice. I guess it also depends a lot on the kind of audience you're going for.
Elly
Wow, that's a surprise...... I almost became another idiot.
Gurkaran Singh
Isn't it ironic that companies are still pouring money into the same old ad giants like Google and FB, while users are glued to TikTok and Reddit? It’s almost as if they’re missing out on the real action. Speaking of understanding preferences, "Her Ideal Match" is set to revolutionize how men approach their dating profiles with some clever data science insights. Maybe brands should take a leaf out of that book!