Definitely engage the PH community early on, at least a few weeks before launch. Timing is key - avoid major holidays/events. And a PH-exclusive discount or deal always gets attention. Make the most of the PH hype!
Definitely leverage the PH community early on, like a month before launch. Time it right and offer something exclusive to PH users. Maybe do an AMA or share behind-the-scenes content to get folks hyped. And make sure your PH page is on point with great visuals and copy that really sells your product's unique value prop!