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How best to reach U.S. customers?
Hey!
A warm welcome to a new week for everyone!
Today I come to you with a question: what is the best way to reach a potential client in the US - IT industry (development of websites, applications, systems, etc.)? We are a startup from Europe and we want to enter the US market.
Is it necessary to set up a company in the states or does it not matter? How does a client look for a contractor and what is most important to them?
I would appreciate if you share your thoughts with me!
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Arvid Boaz
While not mandatory, having a U.S. entity can enhance trust and ease legal processes, making it easier to do business.
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You can use freelance platforms like Upwork or Clutch to connect with U.S. clients.
If you are setup in Europe, you can just use Wise to accept payment without setting up a US LLC. But starting a US LLC is also quite cheap, around $500 will be enough.
The real problem will be marketing and sales. not the setup.
@patpijanowski No harm in setting up a US LLC then. You wont be taxed in the US if you dont operate from US and have no offices there (afaik) and then you can wire the money to Europe and get taxed there.
Incorporating in the States probably not necessary, but you'll minimally need to be plugged into the us financial system if you aren't already (eg stripe).
If you have zero professional network in the states and are trying to break into b2b, building a company and personal presence on LinkedIn is probably the lowest barrier to entry for establishing a beachhead. There is a lot of competition already so will need to have clear messaging on why you are different.
Not as bullish on paid reach for b2b as others.
Leverage LinkedIn: Connect with decision-makers and share relevant content.
Partner with Local Agencies: Collaborate for referrals or outsourcing.
Attend US Tech Events: Network and build credibility.
Personalized Cold Outreach: Highlight your value and past successes.
Showcase Case Studies: Use proven results to attract attention.
Establishing a US company would help build trust with potential clients, but it's not always necessary. Focus on showcasing relevant case studies and expertise to stand out. Networking is key - attend industry events, join online communities, and engage potential clients directly. Personalized outreach highlighting how you can solve their specific challenges is more effective than generic pitches. Building a strong reputation through excellent work is the best long-term strategy for success in the US market. Wishing you the best with your expansion plans!
collaborate with micro level influence this might help you penetrate US market.