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How are you spending your marketing budgets?
I know there are a lot of different marketing tools and strategies, but what do you all find to be the most effective?
-Influencer Marketing
-Social Media Ads (Facebook, Instagram, Twitter, etc.)
-TV Ads
-Radio Ads
-Paper mailing Ads
Would love to hear what people find effective and why?
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Neal Woolery
Search Engine Optimization (SEO): SEO is crucial for improving a website's visibility in search engine results, increasing organic traffic, and establishing credibility, making it an essential long-term strategy for businesses to drive consistent traffic and conversions.
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Email Marketing: Email marketing is a highly effective tool as it allows businesses to directly reach their target audience, build relationships, and provide personalized content and offers.
@oswaldsoto_ would you be open to share an effective email that you have used for outreach? What type of open rates/click rates are we talking about here in terms of effectiveness?
It depends a lot on your target audience. You need to prioritize the channel that your audience is following.
BTW: I don't see google ads on your list
@fabian_maume I put google ads in the social media ads bucket as they populate across google search, YouTube, and various other google based products/services.
@apostolos_toptsis search ads are different to social media ads. They are targeted on intent not interest.
Marketing is too much important nowadays to sustain in the market and I prefer to spend on digital marketing on first priority and then social media ads. I've seen amazing growth of my landscaping company business after implying all these marketing strategies.
@tuy_pin Do you have a specific social media tool you like to utilize for ads? Or are you executing cross-platform?