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Leverage your marketing background to create compelling content and understand user behavior. Your ability to craft persuasive messages will be a huge asset in SEO strategies.
If you have some background in data science / machine learning - you could reverse engineer your competition site and then prioritize keyword (long tail, shoulder niche, etc) - Although many tools will provide you with the keywords - your understanding in "how the google gives you relevant results" , could give you an edge in preparing your content.
Transitioning from other industries to SEO is like learning a new language, but with your diverse experience, it's like having a multilingual cheat code in a world full of keywords - talk about having an unfair advantage!
Absolutely! Leverage your unique industry insights to craft compelling, authoritative SEO content. Showcase your expertise via thought leadership pieces, case studies, and data-driven posts. This builds topical authority, attracts backlinks, and positions you as the go-to resource in your niche. Combine that with solid on-page optimization and you'll crush it in the SERPs!