Subscribe
Sign in
Here’s a list of 10 mistakes you don’t want to make in your PR:
1. Not paying attention to length
2. Not infusing SEO keywords
3. Choosing the wrong press release distribution channel
4. Missing multimedia
5. Writing boring headlines
6. Not delivering on the promise made in the headline
7. Sounding too much like an advertisement
8. Skipping or skimping on quotes
9. Not including links
10. Not paying attention to press release performance
Do you like these points? We can be connected on Twitter as well:
https://twitter.com/intent/user?...
Or if you prefer LinkedIn:
https://www.linkedin.com/in/nika...
15
Replies
Best
Jagtar Singh
This is helpful and informative
Report
Share
Great share! 😇📝
Have you ever considered creating a community for marketers?
I mean you clearly have the knowledge we all could benefit from..😅🙌✌🏻
@busmark_w_nika Ou, that sounds like a tough job 😅😅
Would love to see and support what you come up with! 😇😄🙌
Nika, you've nailed it with these PR mistakes!
For those starting out, what's the most common error you see, and what's your top piece of advice to avoid it?
& another 10 mistakes in PR 😉
1. Ignoring the target audience's interests and needs.
2. Overloading the press release with jargon and technical terms.
3. Neglecting to proofread for grammar and spelling errors.
4. Failing to include a compelling call to action.
5. Not localizing the content for specific markets or regions.
6. Sending press releases at the wrong time, missing important news hooks.
7. Omitting contact information for media inquiries.
8. Using outdated or irrelevant statistics and data.
9. Not leveraging social media and other online platforms to share the press release.
10. Forgetting to follow up with media contacts after distribution.