Hey Remi,
I'd suggest you attend community hours held by folks from ProductHunt : https://calendly.com/community_h...
This should help you better understand the platform and ask your questions directly to the team.
Hey @remi_chaput
You need these ASSETS:
1. Product demo/video
2. GIF logo (2), Image logo (2), Dimension (240x240)
3. Product Images (5), Dimension (1270x760)
4. Loom video by founder explaining the product (1270x760)
5. Headline 40 char max
6. Tagline 60 char max
7. Description 260 char max
8. Product Link
9. Categories and Topics
10. Maker comment (explaining about the product with a good back story)
PREPARE COMMENTS & REVIEWS:
1. Share a list of ways they can engage, such as commenting, emailing their network, sharing on social media
2. Provide them with copy or ideas for what to post, whether in the comments, on social or in emails to their friends
BEFORE LAUNCH:
1. Build an email list of every user, friend, family member, former colleague, fellow community member, and anyone else in your network who can support you
2. Look through your followers on PH, or people you follow, and find ways to connect with them and let them know you are launching
3. A couple of days beforehand, send an email to them and say you are launching on Product Hunt, explain what PH is, and how they can support you, and encourage them to register.
DECIDE DATE OF LAUNCH:
Monday - Thursday gets you the most engagement, while Friday - Sunday you are more likely to place higher (Go for Monday or Tuesday to target product of the week also)
Hope this checklist helps you. Let me know if you have any doubts. :))
Your pocket interviewer, InPrepAI