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Roy

Hello PH community! Would love to discuss : How is Adobe Analytics different from Google Analytics?

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Well, Google analytics is free and is widely used by webmasters and marketers across the globe. On the other hand, I believe we don't discuss much about Adobe analytics. So, how is Adobe Analytics different from Google Analytics? What are the advantages of Adobe analytics over Google analytics? Which one do you prefer and why?

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Ankur Mehrotra
I can perhaps comment a bit on it. Adobe Analytics offers significantly more analysis and customization capabilities to companies than GA. GA is perhaps great for limited sized companies or individuals. Also, Data ownership remains with the AA customer, and AA can connect deeper with website data layer. This can also be passed on to other tools for personalization etc in almost real time. The right tool which google has is GA360 which has a similar sell.