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Have you found influencers helpful in promoting your product?
I've been considering influencer marketing for Draftly and have already started reaching out to many but I'm still unsure. I see that many have gotten followers by shady ways and prompting my product to that audience wont yield any positive result in terms of customers. Have influencers helped promote your product successfully, and how did you find the right ones?
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Yeah, influencers have been great for promoting my product. They help get the word out to their followers, build trust, and really boost visibility. Definitely worth it!
Influencers can definitely help, but the key is finding the right ones. It’s not about who has the most followers—it’s about who has the most trust with their audience. Micro-influencers (smaller but highly engaged audiences) often perform better than big names because their followers feel a closer connection.
To avoid wasting time and resources, focus on influencers who align with your product's niche and values. Look for genuine engagement—comments, discussions, and feedback—not just likes. Tools like Social Blade or HypeAuditor can help spot red flags like fake followers.
When reaching out, make it personal. Show that you’ve done your homework on their content, and offer something that feels collaborative rather than transactional. If done right, influencer marketing can bring not just visibility but also real customers. Have you tried testing a smaller campaign to start?
Hey, I have just started with my product kosmodrom.work, but before that I was in charge of marketing in several global startups and worked with influencers A LOT.
From my experience, influencers were a huge selling power 5-7 years ago, when many of them were just starting and their recommendations still had a lot of trust from the audience.
In my later projects the results were controversial, it took much more effort and a more personalized approach, my team had to really involve with content creators to make sure our collaboration looks organic and trustworthy. The rates from influencers has skyrocketed, and the results are unpredictable.
So my strategy with my current product is to use influencers first of all for brand awareness and visibility, and not to put too much expectations in user acquisition on them.
wiseAdvizor