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Ashit from Draftly.so

Have you ever abandoned a marketing channel?

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I've been thinking about cutting back on some channels for Draftly that aren't performing well. Anyway, I have tried to put them on auto-pilot as much as possible (either via tool or an intern). Have you ever completely stopped using a marketing channel? What led you to make that decision?

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Jan
Sure, always consider pivoting if the channel is not working. Especially in the early stages, when achieving product-market fit, many channels can be tested. Focus on the ones that yield results.
Marty
Yes, focus on channels where your audience are, and cut out channels they are not. It's better to fully optimize a few channels well.
Natalia Toth
Yes, we tried X ads for around 1.5 months and Facebook ads for around 3 months. Decided to quit both last week, because we can't seem to reach our audience there + the targeting option on X are not working as intended.
Sergey Koshevoy
Yes, we don't use Google AD anymore. We experimented a lot but the economy didn't work and we stopped.
Gurkaran Singh
Oh, absolutely! Sometimes a marketing channel can feel like that plant you keep watering even though it's clearly dead. I’ve ditched a few when ROI became a joke. Focus your energy where it counts – like on data-driven products that actually make a difference, like Her Ideal Match. Better results and way less frustration!