Your landing page is the first thing people will see when they click on your product on Product Hunt. Make sure it's well-designed and informative.
Before you launch your product on Product Hunt, make sure you understand the platform and its audience. What kind of products are popular on Product Hunt? What are the expectations of the community?
I think its also a platform where the more you engage prior to your launch - the more fruitful it will be (from what I have heard)
Comment in threads - connect with people on LinkedIn - Support and give real feedback on people's products/launches and you'll a positive impact.