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Future of search: Bing Vs Google Vs None - thoughts?
Bing has started testing integration with OpenAI (ChatGPT). Google is soon launching its own AI tool. Search is going to change.
What do you think the future looks like? Who will win? Will the search will go away?
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neil jiohu
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I see 2 problems with google and similar searchers:
1. Users have to choose (the problem of choice)
2. Users see a lot of visual spam on sites instead of getting results
AI-based searchers will disrupt it
Google will continue to command search in the short to mid term but will transition to more conversational queries and increase the footprint of result 0, further pushing organic results lower below the fold. In other words, Google will become more opinionated and answer more searchers queries than ever before. This is why building authority through your content is important as well as having a multi-channel approach to digital marketing.
By bing if you mean chatGPT then I think both will survive and fight with each other to get better.
good for all of us :D
