“Why is no one buying?” Maybe your email and sms are pushing too hard to sell instead of solving a problem. Try flipping it: SELL: “Buy this (Product) today” SOLVE: “Finally feel confident with (Product)” People don’t care about the product itself. They care about what it does for them. Speak to the outcome they’re looking for. Show them how their life gets better with your product. • They don’t just want coffee. They want energy to crush their day. • They don’t just want software. They want more time in their day. Focus on their desires, not your product’s features. That’s how you go from no sales to “sold out.”