You may have heard about this, but the biggest players in the market saw exponential growth when they figured out how to do a growth loop.
First of all, what is a Growth Loop?
A growth loop is a cyclical process where one part of the customer journey naturally leads to the next, creating a feedback loop that generates ongoing growth. By strategically designing these loops, companies can achieve exponential growth through organic and self-perpetuating means.
Here are some examples to follow:
Dropbox - Each new user invites more friends, perpetuating the loop and driving exponential growth.
Slack - Each new member increases the value of Slack for the team, encouraging wider adoption within the organization and potentially across other organizations.
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Are you already setting this up?
You don't need to reinvent the wheel so you can replicate other famous brands and see if it works with your audience :)