Facebook groups provide no reach, no engagement even if you have alot of members. Its just a dead concept to use FB groups for building a community. Very niche groups have alot of interaction and engagement, but most don't.
I don't think anyone can prove you wrong easily. I think it definitely depends on your niche, but I can't think of a single niche I'd commit to marketing on Facebook without ads.
@carter_barnett my point exactly :) you can only win the FB game if you are willing to invest in ads. The level of organic engagement is also much different than IG, TikTok and Twitter and I think that is the main setback when it comes to organic growth on FB
True that. Interactions are dead. The same happens to Instagram these days. Engagement is down af.
--> Where I see potential for reach is Facebook Reels. That tends to work lately.
In some niches, you still have Facebook groups that are engaging...
But overall, yeah...those days are gone.
@matthias_strafinger Organic growth is getting harder each day and the constant algorithm update makes it very challenging for small businesses or new creators who simply can't put the time to post everyday (part of their latest 'want' to succeed).
Great point re: Reels. I think they are indeed growing and the one thing that keeps our FB views high. Video for the win on any platform tbh!
@mirena_vasileva The biggest issue I see is that content is getting a commodity (not only with AI but that too). We are flooded by avg. content (e.g. Canva). This used to work for a couple of years. Now you really need to entertain and educate your audience to get the attention. The question remains how can you effectively and efficiently create content on a certain level. This is the difficult task.
@helendomina agree that FB is dead, not sure of Instagram but it is really hard to beat the algorithm on there and the competition is fierce. Do you have any particular project in mind?
@mirena_vasileva yeah I have like 38k followers on Insta that seam to be very hard to maintain. For my goals that platform is dead as I am not going to spend hours of unpaid time recording reels.. better use youtube) Yes since I'm a UI/UX designer and freelancer I decided to pitch my project in remote working sphere. I can make investor prototype for myself and design presentation so let's see how things will go for me)
@fabian_maume totally agree, Facebook is still really good for groups and communities although those are hit and miss when it comes to the quality of members and level of engagement but I do agree this is a valid point :)