Branding 1st. Marketing 2nd.
But you need both for business.
Branding is all about making people FEEL something.
Marketing is all about making people DO something.
Most importantly...
You can't get someone to DO something unless they FEEL something.
This is why branding and marketing go hand in hand like Bonnie and Clyde kinda vibes.
Your BRANDING has to...
Create stories that make customers FEEL CONNECTED to the brand. π
The kind of stories that make you relatable. The real stuff. I'm not here to hurt feelings, I promise, but you're not perfect, just like me, so stop trying to be. π«Ά
MARKETING is all about...
Make sure the right people SEE your brand and what you do. π
I like to call it, building brand presence. You can't build your business with just branding, and you can't build your business with just marketing. You need both. π€
Why do you need both?
Branding speaks to the heart pulling on emotion. π€
Marketing speaks to the mind making people take action. π§