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Does the day of the week or time zone matter for a successful launch?
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Amy Alice
I think the time of product release has some impact on success, but it is not a decisive factor. You can release it at the beginning of the day. Remember that the competition lasts 24 hours and people are more concerned about the product itself.
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Hey @tabbu , in my experience yes. I think you need to choose the day (based on many factors) and keep in mind that the competition is 24h long so it will continue while you sleep; so I wouldn't say that timezone influences the outcome but that's something you want to keep in mind
@tabbu @sofia__bettari this is the most challenging part for me. At any launch, I can’t sleep well and just wait for the morning to check the upvotes😅
@tabbu @imlindsay hahah it’s a ritual I think, even better if you have colleagues to be up with ☕️
The sooner you start the more time you have to gather feedback and manage the whole launch. :) It is time-demanding but it is all about priorities. :)
I don't have a clear opinion on that, so I'll just listen to what others have to say👂
Hi Tabbu, I think the day of the week can significantly impact the success of a launch. For example, people are in work mode from Monday to Thursday, so you can gain more traffic on these days. However, the engagement may drop on Friday as people prepare for the weekend.
Yes, both can matter. Launching on a day when your audience is most active and considering time zones can maximize visibility and engagement. Timing plays a key role in success!
Based on human psychology, Tuesday, Wednesday, Thursday work the best since people are busy on Monday on catching up on what happened over the weekend and on Friday they are on weekend mood.
To get maximum exposure, it's best to launch at 00:01 PST.