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Fabian Maume

Do you trust Facebook ad data?

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Are you running ads on Facebook? Do you trust the impression and conversion data provided by Facebook? If you are looking for better data you might want to check out Roivenue

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Nolwenn Duval
It is always hard to trust the data provided by an advertising platform.
Alex Leroy
I think facebook tends to over-estimate ad performance.
Yavuz Tunc Emran
I think there is a general mistrust in Facebook but I have the same problem for Google. I have ran youtube and google ads campaigns. I am also using other tools to actually monitor the traffic and conversion. Microsoft Clarity is one of those tools - btw I love it, totally recommend - to monitor traffic as well as the heatmaps etc. I have found out that there is a big difference in those numbers. I had the same problem on LinkedIn ads, the most useless inbound marketing channel ever.
Fabian Maume
@tunc_emran That problem is named "walled garden", without 3rd party tool to access the data it is hard to believe ad platform. A tool like ROIVENUE can help mitigate this. Regarding Linkedin ads, I think only inMail ads work but you cannot run them in Europe anymore.
Yavuz Tunc Emran
@fabian_maume you can still send invites on LinkedIn Europe am I right? You can send LinkedIn invitations with a customised note on it. It’s free and much more effective than inmails.
Fabian Maume
@tunc_emran yes you can still send contact requests, but it is limited to 100 invites per week per account. The inmail ad format was one way to scale this up.
Mehdi Rifai
Cool tool! How do you guys handle the attribution?
Fabian Maume
@mehdi_rifai It will be fully explained in the webinar: https://library.roivenue.com/29t...
Neder Ghadhab
I lost faith in Facebook a long time ago. If there was a way to replace Meta's social I would gladly do it. I consider neither their campaign data nor many of their policies reliable. Not to mention the constant random blocking of advertising accounts for no reason whatsoever (even advertising accounts that have never been used and have all the paperwork). Unfortunately, it remains a profitable channel.
Gaelle Lacoste
Since Cambridge Analytica I don't realy trust Facebook.
Hashnimo
I personally don't trust them, because their entire business model speaks for itself.
Sameer Jain
I actually don't trust any ad platforms so I always have my own attribution in place. Thanks for the tool reco @fabian_maume
Fabian Maume
@henryrearden What attribution tool are you currently using?
Richard Gao
I don't have much experience, but the data I've seen from Facebook from the few times I ran ads seemed pretty accurate. Surprised so many are saying no.