Without marketing, it’s almost impossible to stand out these days. In the tech sector especially, competition is fierce, with new products and innovations popping up all the time. Marketing isn’t just about promoting your product—it’s about building a story around it, creating a connection with your audience, and earning their trust. People want to feel confident that what they’re investing in will actually solve their problem or bring value. Without that trust, it doesn’t matter how great your product is. And marketing is how you communicate that value and build those relationships.
There are so many high quality products out there but are not receiving any attention. I think in most cases, the problem is their marketing strategy or their UI/UX design.