your product’s social profile is like its public face—it’s how people connect with and relate to your brand. So yes, investing in a strong social profile is not just important, it’s essential!
Having social profiles for your product isn't optional anymore - it's essential! It's where most people check out brands before buying and share their experiences. It builds trust, lets you talk directly with customers, and spreads the word organically. Plus, all that social buzz can lead to better brand visibility and even help with SEO through increased mentions and backlinks.
Depends on the product. For B2B SaaS, having a founder's profile to build credibility is important, especially in early stage when you need to establish trust. But for consumer apps, product is king and the team can stay behind the scenes initially until you have strong traction.
It might seem that it's optional in the early days. But since it's the early stage, it's more crucial to gather feedback and social proof from your ideal audience.
Definitely! A strong social profile helps build trust, showcase what your product can do, and connect with your audience where they already hang out. Plus, it’s a great way to share updates, success stories, and build a community around your brand.