Do you think AI can effectively manage social media strategy, or does it require a human touch?

Improving efficiency is undoubtedly important, but a human touch is always necessary, no matter the context.

I think it requires a little bit of human touch because outputs are not 100%. :)

For pure content creation - AI can do most of the work. But for more human things, like answering comments, engaging with appropriate accounts etc. humans will be there for some time.

While AI helps analyze trends and optimize posts, understanding nuanced cultural and emotional factors still requires a human perspective.

AI can handle a lot of social media work, like analyzing data, scheduling posts, and creating content. It’s good at spotting trends, reaching the right audience, and improving campaigns. But people are still needed for creativity, understanding culture, and making real connections. Humans get emotions and humor better, which helps make content feel real. Using both AI and people together works best.