I don’t. I will only read long online articles or website material, because I guess they seem more qualified. I will not read long posts by strangers online though who may not even be correct on what they are writing about.
It depends on the article/blog.
If the topic really interests me, then I’ll give it a chance, but usually, after a few paragraphs, I can conclude in which direction it’s going and whether I should continue reading or not.
Usually, I skim it and read the parts that interest me.
A great thing that I think helps blogs is to put the time it takes to read them, you are letting people know what to expect. When I see 5min I might even read it whole, If I see 15min I will skim it.
Depends on the topic, but I generaly prefer the shorter ones, like probably most of the people do. Love the feature which indicates how long does it take to read the whole article!