B2C is where I find the most excitement. Reaching a wide audience and seeing direct feedback from individual customers can be very fulfilling. The fast pace and variety of needs keep things interesting!
I like B2B because it often involves more strategic partnerships and high value deals. The complexity and depth of business relationships can lead to great opportunities for growth and collaboration.
B2B for sure. Fewer but higher value clients means you can really focus on delivering exceptional service and building strong relationships. The sales cycle may be longer but the payoff is worth it if you can land those big fish clients. Just gotta make sure your product/service is truly best-in-class.