Do you get any sleep on launch day?

As a maker from Europe, the Product Hunt day starts out well with votes coming in from our awake friends while America is sleeping🌚 However, as the day progresses and you want to rest, the situation flips and America's friends start gaining🌝 Do you stay up for 24 hours without sleep on launch day or do you follow a regular schedule? I have a launch tomorrow and I'm not sure what approach to take🙈