Start sentences with attention grabbers.
Phrases like:
>> "Imagine this..."
>> "Hear me out..."
>> How listen..."
>> "Here's the thing..."
>> "Why? Because..."
Are a great way to keep your prospects reading.
My tips:
Use active voice: Active voice makes your writing more engaging and easier to read. Instead of saying "The ball was thrown by the boy," say "The boy threw the ball."
Use action verbs: Action verbs help to make your writing more dynamic and engaging. Instead of saying "She gave a speech," say "She delivered a captivating speech.".
Use storytelling: People are more likely to remember stories, so try to incorporate them into your writing to make it more memorable.
Use bullet points and lists: These are easy to scan and make the content more digestible.