Here's my list from the experience of launching 2 and making 9 products βwhat should I add or remove from this checklist?
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First, figure out what your objective is? π―
1. Testing proof of concept
2. Increase traffic
3. Get (more) leads
4. Get (more) users
5. Get (more) paid users
6. Personal branding
7. Social signal (#1 POTD)
8. Something else�
Based on that, you will choose:
1. Offer
2. Call-to-action
3. Length of preparation
4. During-campaign activities
5. Launch day (month, day in the month)
Here's what to do:
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Prepare and warm up a list of at least 50 supporters that care about your product
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Use βShipβ free or paid as a great tool to collect emails and warm them up
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Prepare your web: announce the launch on your website (header banner/popups)
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Prepare content for you and your supporters in advance
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Create a Product Hunt exclusive discount
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Get on the radar of people who upvoted similar products
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Time your launch: Ask PH support/community if any big launches are coming up
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Prepare your infrastructure to handle higher volumes
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Product/demo video
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Prepare FAQ/A
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PRO TIP: Followup!
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PRO TIP: Create a checklist!
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Best of luck. π
Shepherd