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Devyani Gupta

Building for one customer persona vs. building for everyone | Productivity tools

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A lot of VCs say "Who is your target user? Build something specifically for them that they fall in love with." [When I pitch my productivity startup this is the response I get] But we're seeing a lot of top productivity tools (Notion, Clickup) being built for everyone - different parts of the app targeted at different personas and customizable for each persona's needs. What do you guys think?

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Aruna Chawla (she/her)
Very useful discussion. I think this is about finding an atomic unit of your product that can solve multiple different use cases. https://avc.com/2012/08/feature-...
Robin Singhvi
@harry_qi from Motion Task Manager should be able to shed some light here. He just raised a round so probably has insights from his investors as well. Pertinent problem that we at SmartCue are facing as well. Interested to see what folks think!