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Authenticity is like magic because it…
• Builds brand trust
• Fosters innovation
• Enhances team morale
• Strengthens leadership
• Attracts loyal customers
• Encourages word-of-mouth
Authenticity is the soul of a memorable brand.
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gionata capasso
The problem is that everyone has the own idea of Authenticity.
Some Authenticities could bring a lot of people together, other less. Depends in the same way on why people like more some things than other
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@gionata_capasso but if your idea about authenticity falls outside the bounds of building something that’s helping to solve a genuine problem or you don’t know who you’re building for, then I think the authenticity is lost