Build in public 100%, we tried to launch at least one time every two weeks, what we are working on

We're building in stealth mode until we really have something to show. It's only once when you can make first impression :)

I think you have to settle somewhere in-between and pick your audience. Early-on we built-in-public, but specifically in early-stage communities. Once we reached a stage of product maturity we started being more open in traditional social media (e.g. LinkedIn) where the expectations of quality are much higher. I do think that if you're trying to build something PLG driven, building in public is a necessity to increase your online profile for SEO, etc.

Building in public is smarter—why launch your product to an audience of crickets? The other benefit of building in public is you'll get faster feedback from a community.

Stealth but I think theres a little more value in building in public (to a degree)