Everyone is doing sales irrespective of their role. I constantly work on building the pipeline by setting aside a few hours in a week to do my research and have the potential folks in mind.
Account-based sales can be a game-changer for your pipeline. By focusing your sales efforts on a few high-value accounts, you can increase your chances of converting them into loyal customers. This approach requires a deep understanding of your target customers' pain points and tailoring your sales pitch to their specific needs.
@richa_sharma07 - Here's an example - an expecting mother may feel that personalization has gone overboard if she sees ads that reference personal details beyond what she has shared, such as her due date or preferences. The more balanced approach to personalization would be to offer helpful and relevant recommendations without feeling invasive.
cmdk