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Oliver James Hawthorne
Absolutely, cold emails can still be effective when done right. The key is to keep them short, personalized, and laser-focused on the recipient's pain points. Don't try to be too clever or clickbaity - just get straight to how you can help them. Tools like Reply.io, Mailshake, and Lemlist can help scale personalized cold emails while keeping them authentic. It's a numbers game but quality is critical.
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It really depends. Cold emails can be effective depending on two factors: the pertinence of the email and the receptiveness of whoever you're sending it to.
We found them to be very effective still, the key is to find a way to truly personalize it and speak authentically even when doing high volume. Smaller emails that immediately hit on a pain point & provide a solution are most effective. Trying to make your emails clickbaity might lead to higher open rates but generally lower conversion rates because the reader gets frustrated.
