Federico Zuluaga Knorr

Apart from ProductHunt, on which channels are you or is your startup also active?

As a founder, it often feels like you are not doing enough - especially in marketing. Some ‘experts’ suggest that you need to have a presence everywhere, while others argue that focusing on fewer channels but using them more intensively is the better approach. 🎯 Personally, I find the strategy of fewer channels more sensible. Now I’m curious: which channels do you focus on, and why? 👀

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Elena Tsemirava
The choice of channels largely depends on the type of product. And just because it works for one doesn't mean it will work for everyone. We're building a B2B product and want to focus on email outreach, SEO, and social media, starting with LinkedIn and Twitter.