My attitude towards such influencers is controversial. It’s great that digital technologies are actively developing, and there are many examples of top AI influencers who successfully work, conduct advertising campaigns and integrations. But at the same time, I don’t understand how much confidence such advertising inspires. Especially for those who are not very tech savvy.
I think it's going to rule the future and won't be surprised if actual influencers start getting replaced.
Here's a perfect example - https://www.indiatoday.in/techno...
AI influencers, like Lil Miquela, use advanced algorithms to engage audiences. They offer unique content and challenges perceptions of authenticity, presenting opportunities for innovative marketing strategies.
AI influencers are poised to reshape marketing by offering unique advantages like 24/7 availability, personalized interactions, and scalability. Examples include virtual influencers like Lil Miquela. While it challenges traditional authenticity, it opens new avenues for innovative marketing strategies.
We make sure, we shape our own opinions and not just follow what AI influencers say, in the Future. The personal touch in forming our perspectives is something for sure will be replaced
@m_anees I see AI Influencer as a helpful tool, not the decision-maker. Emphasizing critical thinking is crucial; it helps us navigate AI's influence wisely.
Keep it real by questioning assumptions and forming opinions authentically.
It is likely that regulations will soon require an AI influencer to declare itself as such. Similar to current laws. They won't dominate over the longer term however. They'll have a part to play, but will be just part of the marketing mix. Beware of flashy trends in marketing, they rarely pan out as hoped for. Consumers are a fickle bunch.