I'd definitely advise everyone to take advantage of TikTok, YouTube Shorts, and Instagram Reels. Short-form videos are on the rise and these three platforms are the perfect places to experiment while also gaining exposure for your product.
As for what the videos should look like, it really depends on the product you're trying to sell. But I'd say you can never go wrong with trends and a healthy dose of humor. 😊
Do the same keyword analysis with YouTube as you do with traditional SEO. High traffic, low comp, relevant keywords with solid content and good SRT files (chapters included)