Hi Hunters,
It took me 3 month on my first project.
We're on the way for Misakey.. Maybe today 🤞
I was wondering what was you go to 1000 experience. And what channel/strategy did you use?
Cheers,
Arthur
It goes without saying, it took a lot of sweat equity.
1. Community: I had built and nurtured a community before I had the idea.
2. Partnership Plan: I created a partnership plan that benefited both partners and their audiences. Some things were as simple as linking to each other in newsletters and social media, commenting on blog posts, LinkedIn - anywhere my audience hung out (I identified about a dozen sources), interviews (podcasts/webinars). I made a goal of at least one new partnership a day for 30 days. Just one collaboration a day significantly boosted my email list.
3. Great product: helps tremendously to have a product/service that was desirable - that was developed by listening to the community I created.
I've repeated this for several different start-ups in e-commerce, Saas, and productized services.
@billflitter Thanks for the feedback... How long does it take to go from a community of friendly early users giving feedbacks to new users really linking a product ?
@arthur_blanchon The first wave of people - your direct community buys your product because they are familiar with you and you built trust with them over time. The second wave buys because they were influenced by the first wave of people. As you move further outside your core community, trust goes down and skepticism goes up. That third wave of people at scale take a lot of more energy.
To answer you directly, it took two years to scale.