8 Steps to Fire Up Your Influencer Marketing Campaign

If you're looking to create a definitive influencer campaign, just save this post and follow each step for a successful launch. 1. COMPETITOR RESEARCH: ✅ List your top competitor's social media accounts. ✅ Look for their most engaging content. ✅ Find their influencer posts and mention them. ✅ Analyze and compare the content and campaigns. ✅ Summarize insights. 2. GOALA & KPIS ✅ Brand awareness. ✅ User engagement. ✅ Lead generation. ✅ Conversion. 3. BUDGET AND PROMOTION PLAN ✅ Set core message, product/service, and channel(s). ✅ Look for their most engaging content. ✅ Choose several posts per channel. ✅ Combine nano, micro, macro, and/or mega. ✅ Close budget. 4. FIND INFLUENCERS ✅ Research competitors. ✅ Consider brands that target the same audience. ✅ Look for hashtags. ✅ Ask Google. ✅ Make an initial list. ✅ Evaluate messaging, audience, and content. ✅ Make a selection to reach goals and budget. 5. CONTACT THE CREATORS ✅ Create a template message. ✅ Reach out to more creators than you need (at least 50 % more). 6. CLOSE DETAILS ✅ Number of posts and channels. ✅ Type of format. ✅ Publishing frequency. ✅ Campaign duration. ✅ KPIs: Metrics to track, how to track, and the goal. ✅ How and when creators will be paid. 7. LAUNCH AND MONITOR ✅ Approve content (if you choose to). ✅ Monitor posts and reactions. ✅ Be ready for a big boost (reactions, traffic, sales). 8. ANALYZE RESULTS ✅ Gather all creators' results. ✅ Select your campaign's KPIs. ✅ Summarize and compare. ✅ Obtain insights. ✅ Begin planning your next campaign for even more success.