The most basic question

Hi everyone 👋🏾 It must be the most basic question about business idea/creation but I think that it is quite important to know. In my opinion, a successful business is all about solving the right problem (product-market fit) but... In the first place, how do you identify problems to solve? 🤔 I'm really interested in knowing more about your problem identification process. I just would like to know how you guys find a problem to solve (not the market validation etc... only the problem itself). Thanks 😉