DO'S
Test and try new things
Create content for your ideal customer
Be consistent and post regularly
Build relationships and engage with your followers
Schedule posts
Vary your post type
Optimize your profile
Narrow your focus to one channel
Use relevant hashtags
Leverage content creation tools
Utilize holiday
Monitor your performance
DONT'S
Don't steal images
Don't expect instant results
Don't take haters personally
Don't compare yourself to others
Don't obsess about perfection
Don't spam in groups
Don't be fake
Don't focus on vanity metrics
Don't let it consume your time
Don't ignore comments
Don't be overly promotional
Don't engage in drama