Hello world 👋 After spending the past year heads down building, we’re excited to bring Frec out of stealth. We built Frec to give everyone access to sophisticated investment products so they can benefit and reach financial independence faster. We simplified and built a modern version of an incredibly powerful wealth-building product that is offered by family offices and top wealth advisors called Direct Indexing. What is Direct Indexing? It’s index investing that gets you more. By owning individual stocks and algorithmically tax loss harvesting them on a daily basis, Direct Indexing lets you track the performance of an index (such as the S&P 500) while unlocking a host of benefits. It lets you: 📊 Keep more of your earnings. Earn up to 2.11% additionally on top of market returns. Our algorithms perform daily tax loss harvesting that can capture up to 45% of the value of an investment in capital losses - or $19 in real tax savings for every $100 deposited. When reinvested, this can increase your returns by 2.11% annually. ⚙️ Customize your investments. Unlike investing in an ETF, you can customize your investments by adding or excluding companies and sectors. If you work at a tech company included in an ETF, easily exclude it so you’re not over concentrated. ✌️ Set it and forget it. The entire process is automated at a low 0.10% fee, similar to the cost of an ETF and a fraction of robo-advisors. TLDR, If you’re investing in ETFs, you’re leaving money on the table. Our mission is to give everyone access to smarter and more effective methods of managing their money. We welcome your feedback! To keep our lawyers happy, here are our disclosures:https://docs.frec.com/2023-launc...

Excited about this launch! As a big ETF investor, this is a huge value-add. I'm looking forward to using Frec as my platform of choice for managing my stock portfolio.

Congrats on the launch!!

Congrats on the launch!! Don't currently invest but I'd def check it out if I were.

Best of luck, Frec Direct Team. Congratulations on your Launch 🚀!

Woo congrats on the launch!! I'm very much a set-it-and-forget-it investor and need to diversify some concentrated company stock. I love that Frec allows me to earn more with the same ease as investing in ETFs! It's also a huge plus that I can exclude the company that I have concentrated stock in. 🙏

Excellent way to automate investing while still being in control. Costs are low and performance tracking is easy. A great option for ETF investors.

Congratulations on the launch!

Great work!

pretty exciting,

Congrats!!!

Congrats! This is excellent news!