Mike McCue

Flipboard 4.0 - Personalize deeper with smart magazines

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Mike McCue
Good morning Product Hunt! Just hit submit on the fourth generation of Flipboard. Would love to hear what you think! From our blog post this morning: We've re-imagined how you use Flipboard on the phone and built it around those passions that define your work, life and play. At the heart of Flipboard 4 is a powerful new capability: Smart Magazines which can be deeply personalized for the things you are most passionate about so that you can see the best stories being curated by editors, influencers and other enthusiasts who share that passion. With over 30 million magazines created, thousands of publishers on our platform, and tens of thousands of topics—plus input from social networks like Twitter, YouTube and LinkedIn—it was time for a more organized (yet still beautiful) Flipboard. Long-time readers who follow lots of content should find a more streamlined experience, while new users will be able to dive right in with minimal setup. Whoever you are, or whatever you're into, Flipboard 4 organizes the world's stories by passion. Highlights include: + When you open Flipboard, swipe left to pick your passion, and we'll create a Smart Magazine for each. Dynamically updated and wholly personalizable according to your interests, Smart Magazines blend expert voices, curated sources, and recommended stories to create a beautiful, easy way to keep up on all the news around your passions. + New Custom Magazines. Create a personal or group magazine where you can add handpicked stories, or make a magazine that updates automatically with content from any source, person, publication or even Twitter hashtag. + Your new Home carousel houses up to nine of your favorite magazines. Your profile hosts everything else you're following on Flipboard. + The more you interact with Flipboard, the better your experience will be: the algorithm learns from what you follow, heart and add. Liking great content helps your friends and followers, too, as those stories are more likely to surface to them.
Varun Dave
@mmccue I had stopped using Flipboard for a while now. This looks good and worth coming back to. I need to start updating my mag again. :) Space: http://flip.it/yG_k3u
Austin Sandmeyer
@mmccue Honestly looks amazing! GREAT JOB @mmccue and Flipboard team!
Jack Mazzeo
@varundave @mmccue Great to hear Varun! I'll start following you!
Manny
@varundave @mmccue same, everything had a clickbait title. I wish there was a new source that aggregated and compiled news by topic and mentions like Wild Card used to. It made for such an efficient experience without having to see the same piece fluffed from a different source
Jack Mazzeo
@mannyorduna @varundave @mmccue We have been studying the factors that make content "good" and have been relentlessly tuning to make the content experience on Flipboard more satisfying. Our CEO @mmccue has been speaking out on this in the media, and some of that is included in the media coverage for this launch - check it out. We'd love for you to check out the new app and let us know what your impressions are of the content quality you see.
Ryan Hoover
I've been playing with the beta a bit. Biggest difference for me is the depth and customization 4.0 offers around different topics and the videos. I'm curious if video will be an even bigger focus going forward, @mmccue. For example, will you allow people to curate or follow a "TV channel" around specific interests?
Mike McCue
@rrhoover Yes video will play a much bigger role going forward. Everything we launched today will work with video, audio, photos and text. Many of our publishers are adding more video now and you'll see that accelerate in the coming months. Check out CNN on the new Flipboard to get a glimpse of that. Curating or personalizing a "TV channel" or "video magazine" for a passion is very much on our radar.
Hans van Gent
Hey, @mmccue congrats on the new launch! Looking forward to seeing it in the Appstore! Been a big fan of you guys for years already, nowadays from IOS it becomes easier to "flip" something in a magazine, but for me as a magazine curator, the analytics are still somewhat a bit basic and up until now not visible in the app (or I might be overlooking things here). Is this something that will be addressed better in this update as well? And if not, is this something you're looking into for the future a bit to help the curators make better quality magazines?
Jack Mazzeo
@jcvangent @mmccue Yes, better analytics about content consumption and better tools in general for curators interested in cultivating their audience on the Flipboard platform will receive some product love in 2017. It was important to us to re-baseline the core product around people's passions first so we'd have the right go-forward framework for users to consume content in the app. Now we will be spending more time on enablement, of which analytics is a critical part.
Hans van Gent
@flipboardjack great! Got a substantial audience over the years, but it is still difficult to pinpoint right now what makes them tick actually ;-) When will this new version be live in the AppStore by the way? Just seen an update but it's version number states 3.3.33 ;-) /c @mmccue
Jack Mazzeo
@jcvangent @mmccue We gave the green light to the App Store at 6:01am this morning, and it looks like we're still waiting for the release to propagate out to all users. So the answer is "Only Apple really knows, but it should be happening shortly." :-)
Mia Quagliarello
@jcvangent @flipboardjack @mmccue Starting to update in iOS is the word :)
Jack Mazzeo
@jcvangent @miaq @mmccue Awesome! Let us know what you think!
Abhilash Jain
I've been a huge fan of @flipboard looking forward to trying the latest version :) Also pretty cool video.
Johan von Lindeman
I was a power user of Flipboard. I think its time to come back.
Pietro Brugnera
nothing new on iPad? :(
Jack Mazzeo
@orteipps iPad is coming. You can access your new Smart Magazines on iPad from your Magazines menu, but we will be working in the coming months on an iPad update that does justice to the new tech.
Ryan
Looks good and all, I'm really happy for you. Whats the song used though?
Mia Quagliarello
@ryanamurphy Hi Ryan! It's Of Monsters and Men's "Dirty Paws."
Matthew Stotts
What a remarkable team of makers @flipboard - the new 4.0 is magical!
Brad Brooks
Best news of 2017 so far! 🎉🎉🎉
Guillaume Flandre
Always impressed by the flawless execution!
Jaron Pulver
I forgot how much I loved this app. Hooked again!
joshua bradley
Dynamic, curated magazines by users could give newsletters a real run. Bravo on some deep thinking about finding, digesting and sharing content
Mia Quagliarello
@airjoshb Love this quote! CC / @mmccue
Jeremy Gollehon
Can it replace @feedly for me? Let's give it a shot!
Mia Quagliarello
@gollyjer It can assuming our search can find the RSS feeds. (If it can't, let me know and I may be able to help.) And, actually, one way that Flipboard is even better than @Feedly is that with the new Custom Smart Magazine feature you can incorporate RSS feeds with any publicly available social feed such as a Twitter handle or hashtag, a YouTube channel, a SoundCloud channel and more. How cool is that?! cc/ @mmccue @flipboardjack
Filip Mares
@miaq How does one do that? I can't seem to find the twitter feed for a user when trying to add to magazine.
Jack Mazzeo
@miaq @gollyjer @feedly @mmccue Yes - would love to hear how it goes. Tweet me if you have questions or suggestions.
Mia Quagliarello
@filipmares To create one, go to your profile, select the "Magazines" tab, and then select "Make a New Magazine", or on Android tap the red button in the lower right of the Magazines tab. Then select "For reading specific sources" and try searching for the Twitter handle there. Search for it with or without the @ sign, then tap "Social" for social results. Lmk if you still have trouble!
Jeremy Gollehon
@miaq @filipmares The Play Store only has Flipboard 3.4.15. I can't find any of the options you mention so I assume I'm not on 4.0 yet. I also don't see any way to add a Twitter account feed or RSS on the website. I must be missing something. :/
Kristin Drysdale
Woohoo! I've got a renewed love for Flipboard... and another place to safely target my Trump-angst. I L♥VE renaming articles and putting them into my own magazines!!!
Brian Guenther
My challenge with Flipboard was keeping my sources well-curated and efficiently catching up with news in my industry. I know the rest of the world has moved on, but I still find RSS readers (currently Feedly) to be the best at this. But this update intrigues me, as I've found a number of sources where I choose to be more indulgent and this might work well with them.
Jack Mazzeo
@bguenther Let us know what you think. I also wanted to let you know about a less prominent but very useful new feature in this release called custom smart magazines. They allow you to mash up Flipboard magazines and profiles, RSS feeds, and third-party social feeds (e.g., Twitter, 500px, etc.) into a single, totally custom smart magazine. To create one, go to your profile, select the "Magazines" tab, and then select "Make a New Magazine", or on Android tap the red button in the lower right of the Magazines tab. Then select "For reading specific sources" to get started.
somedaygirl
@flipboardjack @bguenther is there a way to share these magazines we create with others?
Greg Kostello
Flipboard has always been my favorite news reader. If you wanted to try it out, this is the upgrade you have been waiting for. Here is why you will love it: you get a continuous beautiful flow of community curated content on the topics you care about. Flipboard contains content from professional news sources (no fake news) and awesome blogs that are automatically sourced for you. You can just sit back and read. Or create your own custom magazines that you can share or just use privately. At times, we all get tired of the politics filling our FB and Twitter feed. Flipboard is your chance to read about breakthroughs in science, the arts, tech or sports. Turn off the noise and enjoy!
Nic Lloyd
How about the ability to mute/hide certain sources? I've found that in many news aggregation apps, there are certain sites that have done a good job at finding a way to always be surfaced. But I like diversity in the sources of news that I read!
Jack Mazzeo
@nicolaslloyd When you are flipping through any list of stories, just tap the three dots in the bottom corner of the screen. You will see a "Less Like This" option in that menu, and you can mute the source of that article directly from there. Let us know if you have any trouble finding it.
jovan
I have always loved Flipboard!!!
Bojan Vidanovic
Beautiful. One of the best designed apps.
Lea Hickman
Awesome news @mmccue . Can't wait to try out.