Email is still most commonly used for starting any kind of business communication, and often for continued conversations. Most people can’t fully benefit from modern team messaging apps (like HipChat, Slack or Glip) because these tools don’t support communication across organizational borders - as people often cooperate or communicate with people outside of their organization, people continue to use email for external communication. For example, let's say Julie from Marketing wants to have a conversation about a new ad campaign for her company. Typically, she would have a conversation with her colleagues in her team messenger and another conversation with the ad agency over email. This could get rather messy and it would be increasingly difficult to make sure everyone's on the same page. Fleep solves that and merges these two conversations together. In Fleep you can chat with your team, partners and clients. If some of them are not Fleep users yet, you can include them in the conversation with their email address and they will receive all the messages and files as normal emails.