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p/finmarkFinancial modeling for startups, made easy
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Kat Manalac

Finmark - Financial modeling for startups, made easy

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Finmark takes complex financial concepts & calculations and distills them down into a simple to use interface so startups can easily create and share their financial plans, manage burn rate and cash, forecast revenue and expenses, and plan for fundraising.

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Rami Essaid
Maker
Hi Product Hunt! 👋🏼 Thank you Kat for hunting. A bad financial model almost killed my last company. I learned first hand that financial modelling for startups is difficult, time-consuming, and error prone. Most startups use Excel for financial modelling, but spreadsheets are poor for collaboration and version control is a nightmare. We knew something better was needed, so we built it. We built Finmark so that anyone, not just finance pros, can easily make and update a financial model without having to spend weeks laboring over complicated spreadsheets. We also built in safeguards so that the mistakes and errors that so easily happen in spreadsheets don’t plague you in Finmark. Finmark makes it easy for startups to: ✅ Create, update, and share their financial plans ✅ Manage burn rate and cash ✅ Forecast revenue and expenses ✅ Plan for fundraising Hopefully no founder ever again has to experience the pains I felt!
Porush Puri
@ramiessaid wow what a great idea! I mean it would save alot of time to the founders and VCs! Kudos
Nik Kotov
I've been using Finmark for my company for the last two months. Super easy to setup, gets the job done, and best part is that everything is exportable. Highly recommended for any startup, especially the ones that are fundraising!
AMK
Looks great and easy to use. However, pricing is way too high for what it does ultimately.
Rami Essaid
Maker
@jrkane Really appreciate the feedback. Do you think it is too high for smaller companies or larger ones? On the higher end of the scale, we were made sure to price ourselves lower than solutions like anaplan, adaptive insights, and others that start at 6 figures. For the lower end, we priced ourselves less than tools like baremetrics and chartmogul who only provide revenue analysis. We not only offer the full features of those tools, but much much more.
AMK
@ramiessaid IMHO it is too high for small, medium, or large companies given the functionality, today. Respectfully, your competition is not any of the companies you listed above - add more functionality in the future and I hope you go crush them all - but for now, again IMHO, I see your competition being a free google sheet and/or a downloadable cash burn template - I do not see the justification for a company to spend $100/month - $2,500/month. Perhaps I'm wrong (it won't be my first time or last time I'm wrong) and you are absolutely crushing it, but I don't believe the pricing is justified as is today. To be fair, I do think the product looks great - is easy to use - and I believe there is a need for it - just an issue with pricing IMHO.
Lindsey Tropf
@ramiessaid @jrkane I would agree with this. I was really excited to see this top of PH tonight, as I'm really sick of manually updating my cash flow actuals every month + would love easier ways to run scenarios without ending up with several spreadsheets that then get out of sync with each other. But my current solution is free Google Sheets. I'm also using Digits for free for another way to keep an eye on easy monthly actuals but mainly just waiting for their cash flow tool to launch. Basically, this would save me a bit of time each month/quarter, but not $100/mo. worth to me. I was really expecting to see like $20 a seat or something when I clicked on pricing.
Daniel Dacapo
@ramiessaid i would LOVE to use this for my current business. but it isn't anywhere near being able to spend $100 per month for this as i have no funding (and i might never go down that route). would be awesome if you consider small businesses as well as startups as i would be very interested in this and surely many others.
Rami Essaid
Maker
@danieldacapo My sincere apologies for the delayed response and thank you for that feedback Daniel! I would love to learn more about your startup as we are looking at creating a startup package and want to make sure we nail down the user persona. Would you mind emailing me? rami [at] finmark
Brian Daly
Finmark has changed the way we think about our finances. In just under 2 months of using it, we're already making better-informed decisions on what we do with our money. Thanks @ramiessaid and team! 🙌
Rami Essaid
Maker
@ramiessaid @dalynewspaper Youre too kind!
Lyn Chen
Finmark is actually such an important product. As the person who handles finances in our startup, I can attest to first hand that this financial modelling is 1) time consuming as heck but 2) very important to do. Many startups, even well funded, mismanage their money and Finmark is truly providing peace of mind here. Awesome work team.
Rami Essaid
Maker
@lyn_chen Thanks Lyn! I get so excited when I hear about startups already taking finances seriously and then even more excited to hear that we've made your life easier.
Martin Borchardt
go finmark! S20 !
Ben Blackburn
Hi Rami, This looks like a quite useful tool for start ups. We work with startups and scaling companies so might need to get in touch when we are speaking to the next start up at this stage. Well done with the launch.
Rami Essaid
Maker
@ben_blackburn3 Thanks Ben! We are setting up a great referral program with a discount for the company you refer and a bonus for you. If you're interested I'd love to tell you more.
Navin Pareek
@ramiessaid Does this allow for multiple users to update the cashflow, budgeting a future expense, recording actuals and doing a sense check for budgeted vs actuals? I work with small companies and have a client who is getting frustrated with their Google Sheet cashflow. Would love to hear about your referral programme. They are a small company so any discount will be welcome
Ben Blackburn
@ben_blackburn3 @ramiessaid Hi Rami, Certainly. Drop me an email at benjamin@centuroglobal.com and we can connect.
Rami Essaid
Maker
@navpar Hi Navin! My sincere apologies for the delayed response. By the end of November we will have sharing enabled to allow for multiple users to look at budgets and actuals. I would love to learn more about the companies you work with and tell you more about our referral program. My email is rami [at] finmark.
Navin Pareek
@ramiessaid Hi Rami, I already suggested them another software more suitable for their needs. But will keep Finmark in mind for future
Max Greenwald
Signing up now! for @warmlycomma
Rami Essaid
Maker
@warmlycomma @max_greenwald Make sure to mention product hunt in where you heard about us! Anyone that signs up through product hunt today and shares our launch socially will skip the waitlist and get access today! We also are happy to jump on with you to walk you through the product if you need any guidance or help.
Enald Beqiraj
I signed up through the Producthunt link, but still waitlisting me. How do we share exactly, to get access - just tweet out or is there a process?
Nunzio Martinello
I can confirm Finmark is just great! Great job Remi!
Rami Essaid
Maker
@nunziomartinello Thank you for the kindness 🙇‍♂️
Serge Mikeyev
Can Finmark replace an online cashbox?
Rami Essaid
Maker
@smikeyev Can you give me an example of a cashbox? Im not fully understanding the type of service you'd want to replace.
Jin Chang
Early tester/user for the past few months. Makes startup modeling a breeze. Big fans of how the team incorporates feedback, too. Congrats @ramiessaid !
Rami Essaid
Maker
Ryan Laverty
Awesome job Finmark team!!
Andy Berman
Always loved this idea. Would love to see where this goes.
Rami Essaid
Maker
@andrew_berman If you'd to be kept up to date on our progress you can sign up for updates from our blog https://finmark.com/blog/. Or, you could sign up for an account and watch first hand as we make progress :)
Peter Neyra
What are the pre-requisites for founders? Do they need to know accounting well?
Rami Essaid
Maker
@peter_neyra Not at all; you just need to understand your business. If you need help, then a team member is happy to walk you through setting up your initial model for free. It should take no more than 30-60 minutes to have you fully set up.
Gabriel Ruttner
Congrats on the launch!
Karim Atiyeh
Congratulations on the launch Rami!
Mike St. Laurent
Excellent!! Anyone responsible for budgeting and developing accurate forecasts will benefit from this solution. Finmark is meeting a real need.
Alec Ellin
Awesome team and product!!
Mohamed Mezian
This looks great! Does it integrate with accounting software such as Xero or Quickbooks?
Rami Essaid
Maker
@augurisk Yes! We are already integrated with Quickbooks and will be integrated with Xero before years end. We also integrate into payment processors like Stripe to pull in revenue/customer actuals.
Manav Kohli
This is awesome, congrats on the launch! Super helpful navigating this stuff for founders without as much fundraising experience