Fin
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Niv Dror

Fin — A new kind of assistant that runs in the cloud

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UPDATE: Since the time of this post, we have lowered prices 25% to 40% and dramatically improved the quality of service across all major categories.

➡️ Read more in THIS POST.

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Ryan Hoover
Ever since YC-backed Magic launched 3 years ago, there's been a wave of personal assistant services hitting the market. From my experience, most were either too expensive or unreliable. I used Fin during the beta ~1 year ago but it never worked into my habits and after several price changes, I was uncertain how much I would be charged for each request. Side note: to properly evaluate the cost you need to consider how much your time is worth. Services like this are ultimately selling time, removing trivial tasks (e.g. make reservations at a restaurant for at 6pm on Friday) to free up one's calendar. What's been your biggest learning over the last few years building Fin, @lessin and @kortina?
Samuel W. Lessin
@rrhoover we have learned a ton Ryan... and written a bunch about it at http://blog.fin.com
Samuel W. Lessin
@rrhoover kortina wrote a particularly good 2017 roundup recently with a bunch of key insights at https://blog.fin.com/building-hy...
kortina
@lessin @rrhoover See also my comment above ( https://www.producthunt.com/post... ) for a few other key insights regarding time that are not captured in this post https://blog.fin.com/building-hy...
Derek Shanahan
I've tried it three times, haven't been able to get value out of it. Last time I got a $160 bill for finding and booking an in-home dinner chef for a trip my fiance was taking with friends, for 8 emails and 20 mins on the phone - way too expensive for normal use.
Abadesi
@dshan whoa that is pricey but I guess its about how you value your time. $160 to only spend 20 mins on phone vs an hour may be enticing for some. Who are your target audience @lessin @kortina? Are you aiming for HNWI?
Samuel W. Lessin
@dshan @kortina @abadesi hey all... so, we bill at $1 per minute on demand, so you only use what you pay for. This is much less expensive than having a full time assistant in most cases, but isn’t cheap for sure (good help never is!) — in the case above my sense is that if it took us 160 min to do all those things it would have taken at least as long for anyone else!
Susan Ho
@dshan Yikes! That's also why I think it's beneficial to use the right service that specializes in what you're looking for. My company, Journy (gojourny.com), specializes in travel experiences and because we've done stuff like hire in-home chefs for travelers in 75+ destinations around the world, it'd take us a fraction of the time to help with something like that. Because we specialize in travel and reservations, our fees start at $25 per day of your trip (we too are updating our pricing, but the max you'd pay is $50 per day of travel plus an additional $5 per person above 4 travelers).
tommyent
@dshan @kortina @abadesi @lessin how is this cheaper than having a full time assistant? At @40 a week fin is costing $115,200 a year. This seems to be on the high end especially considering it's virtual.
kortina
@dshan @abadesi @lessin @40 @tommyent per my comment above, it does net out cheaper because all Fin work is on the clock / you only pay for results, not idle time. I get more done in 10 hours of work per week of Fin service than when I had a full time 40 hr / wk assistant.
Nick Horsthuis
I got as far as entering my billing details and backed out because I have no idea on how much I would use/try the service and what kind of bill I would get. Why not give some typical task examples and costs involved? At the very least you should offer a free task or two for the user to understand its limitations before they incur any unnecessary costs. Get them hooked, then bill them. Using technology should bring efficiency and cost savings. Fin is suggesting that you would pay the same for an "average assistant", I don't want just an average assistant, and if Fin is saving on the human element it should pass those savings on to the consumer.
Samuel W. Lessin
@horsthuis we do give examples nick... and the machine learning and yield management we do does actually make Fin significantly less expensive than it would be for the same caliber of service by us based assistants. You could hire an overseas VA for less per hour at first blush, but when you consider the real cost of a VA, finding, training, managing, paying regardless of use, etc.. it actually ends up being far more expensive than it looks - and without our tools and shared knowledge generally far lower quality. We aren’t the cheapest solution out there / aren’t trying to be (though someday we would love to lower prices and include more people) but for now we are on demand quality first!
Nick Horsthuis
@lessin Thanks for responding Samuel. Whilst you do offer examples on the home page you don't indicate how much that task cost to complete. Try before you buy would allow the user to ascertain what Fin is able to cope with. How are you calculating that Fin is less expensive, particularly if the AI element incorrectly assumes part of a task and then has to be repeated whereas the human would have potentially been correct the first time?
kortina
@lessin @horsthuis See section 4 on data from this blog post for some example ranges of time spent on requests from a few different categories: https://blog.fin.com/building-hy...
James Huang
Congrats on the launch! I've tried Magic before. I saw my engagement with Magic decrease with time. I recognized that it took a lot longer for them to do something than it would take for me, which meant I only used Magic for really taxing and time consuming endeavors. Eventually, I churned out of Magic because of the infrequency with which I interacted with Magic. If it's only really large tasks, it's never top of mind and eventually I forget about it. I'm wondering how this service is different than what Magic was offering previously or other scheduling services like clara or x?
kortina
@weiluenhuang I think there is a real frequency of use threshold to get you hooked on assistant service. I'm personally interacting with Fin 5+ times per day, which nets out to about 10 hours of work per week. Although you could use an assistant like Fin in a more occasional manner, where I think Fin really shines is in getting to know you as well as a human assistant that works with you for years -- we invest deeply in 'shared memory' tools for our team that make this possible, and I think enable a higher quality of service than you might get when you using something more infrequently: you can read a bit more about this shared memory concept here https://blog.fin.com/building-hy... Re clara + x -- these seem like great tools for scheduling. One thing I personally like about Fin is that it will do pretty much anything for me -- this often involves picking up the phone and calling someone, or emailing someone or using a website on my behalf (for more on this, you can see the same blog post under "Humans are the universal API.")
Alan Kane
@kortina what is the machine learning component?
Dre Durr💡
If you are launching on Product Hunt. You have to offer a discount to the dopest community on the planet... It's an unwritten rule😉 Dope 🚬🚬
Thiago de Carvalho
@dredurr I totally agree, but for software. When it's a service, maybe an upgrade or exclusive features could be more feasible, especially if a company is just starting. Anything that won't hurt the company's pocket. With software is easier as the software is there no matter how many people use it. With services, the more people using it, more 'employees' needed. But I agree. Give us something exclusive o/
Samuel W. Lessin
@dredurr the special is that we are waving the subscription fee so you can pay 100% as you go with no minimums!
Jay Weiler
@lessin Is the subscription fee being waived for existing members too? Been using Fin for awhile and would love to not have a monthly minimum...
Andrew Mason
I think I've tried every personal assistant app in Fin is by far the best - it's the real deal, incredibly useful.
Samuel W. Lessin
@andrewmason thx man! We are working hard at it!
Lyondhür Picciarelli
Should assistive technology cost as much as $5K/month? For that, within 20hrs work, one could be 'handsomely' paying a real human to help you with their stuff.. part time. Perhaps two? The launching videos are cool primarily because they play on the psychology of the problem with assistive AI solutions this far: people do not enjoy being seen in public talking to Siri, Alexa, Google or Cortana. Fin sounds like your real person type of help. We're all free to charge whatever we want for basically anything, for that return is nothing but perceived value in any trade. However, for the tech we all know goes in it, their pricing is just ludicrous. Unless they managed to trap a mutant alien slave inside of silicon - pretty unethical if you guys did that! :) - there is no thing whatsoever stopping other well-established solutions from releasing a more functional AI service for a fraction of such costs; perhaps even for free. It's a big Yeah, Nah for me. PS: The tagline for me would be "Everybody can use an assistant". Not everybody NEEDS one.
Samuel W. Lessin
@lyondhur agree re tagline... i could go either way, your suggestion is valid. RE: price point, we are quality first as an approach. we use machine learning to increase efficiency and dramatically improve quality and availability, but we also employ full time teams in the US / and really believe in creating sustainable good jobs for people. For the people that spend $5K a month (and that is not the norm but it does happen) we are doing a lot more at higher quality and availability then a single person could. It isn't for everyone, but the human + machine approach is great for a lot of people and businesses
Bridges to Italy

For something supposedly so revolutionary, they should let people try the service for free pr at least a couple of weeks

Pros:

It seems like an interesting concept

Cons:

they charge right away, no free trial

kortina
We have a highly skilled team that handles every Fin request, and we pay them well, so we can't offer a free trial. But, we are waiving the $120/mo minimum spend as a special offer for product hunt, so you can try Fin completely on demand at $1/minute with $0 monthly commitment.
Brandon Boynton
It's also ridiculously expensive. Even if there was a free trial, it's only meant for the exceedingly rich who can spend upwards of $5,000 a month on a gimmick they don't need.
Leighton Cusack
why, why, why are these terrible worthless "reviews" listed ABOVE the helpful discussion?
Brad Rhoads
Price needs to drop to no more than $40/hr to compete with existing VA services. Presumably, using AI would allow for lower cost instead of 50% higher.
David Kampmann
@bdrhoa Is that the normal rate for VA? I haven't ventured into this space at all.
Brad Rhoads
@mrkampmann That's what I found researching it a while ago. I looked at https://belaysolutions.com/servi... and https://www.zirtual.com/. I just looked again and Zirtual is ~ $33/hr. I haven't pulled the trigger on a VA yet myself. Still hoping to launch my startup this year :)!
kortina
@bdrhoa One thing I will note (per some of my other comments above) is that although it's tempting to compare cost in terms of straight $/hr, what you should really consider is $/results -- we invest deeply in technology to make our team productive, so 1 hr of Fin is not necessarily = to 1 hr of VA or 1 hr of a full time assistant. Personally, I get more results in terms of meetings scheduled, chores done, reservations and purchases made, random tasks done, etc, than when I had a full time 40 hr / wk assistant. So there is a hidden efficiency multiple.
Brad Rhoads
@kortina One thing I really like is the no min/month promo. Keeping that for everyone would set you apart. Wishing you great success!
kortina
@mrkampmann @bdrhoa as a founder, I think investing in some sort of assistant (whether it's Fin or something else) for non-critical work is something you should strongly consider, as it will free you to spend your time on the most critical work you need to do for your company.
Jordi Bruin
Seems like a well thought out approach to the whole assistant on demand problem. The effective minutes make sure you're not paying more for inexperienced Fin assistants who need more time for a task than veteran assistants would. It's not in my ballpark price wise but I can definitely see something like this taking off if the first few experiences for people are positive.
Samuel W. Lessin
@jordibruin thanks! Over time we will work to make it less expensive / but for now our approach is quality first!
Stepa Mitaki
How do you guys deal with security? I assume all request are being handled by real people, not some futuristic AI algorithm. How do you buy tickets on user's credit card, how do you keep all of my personal info (names of my family, my address, passport information, etc)?
Samuel W. Lessin
@stepamitaki key question stepa! we invest a lot in this... we have full time operations team and track all the actions / data access pretty meticulously with a custom vault solution we built, etc. having people in the loop and getting great assistance obviously requires trust..... and our business depends on us not violating that for users, so we take it very seriously and take lots of deep technical and process steps for it.
Wilhem Pujar
Good luck selling OpEx to individuals and < Series B companies... imho, most startups in the field miss the point... Simple positioning question: what demographics use assistants in the first place? > People like Gianluca Vacchi or Aimée Song. Yet you keep selling your technocratic shit to "everybody" because "everybody needs an assistant"? No, just no.
Samuel W. Lessin
@wilhempujar totally agree that OpEx and overhead of scaling a team full time is a big undertaking.... but if you believe that people and machines need to work well in the future, and want to create good full time jobs, it is a key thing to figure out! it isn't technocratic shit... it is absolutely aspirational that everyone can have an assistant, and we would like to help get the world there!
Christopher Leach

I find that the offer they give us hunters is the best way to use Fin. I used it when It had a monthly rate and loved it and love it now, but I save a lot of money because I don't request often but when I do it really helps. Don't know why so many detractors.

Pros:

Can basically get anything done for you

Cons:

Can be expensive depending on how you use it

Leighton Cusack
Congrats on the PH launch! I love this idea. I don't see a lot around security & privacy as it relates to giving email access. That's the one thing that is holding me back from signing up as I have a massive amount of data in my google inbox. Any feedback on that?
Kevin Rabinovich

They seem to be failing at only using as much user data as absolutely necessary for their product to function. According to their privacy policy, your data is shared with others, whether you want it or not, and you can’t ask for your data to be deleted. A nice surprise in an email that’s sent to you after signing up (presuming that you, like 99% of all other users, don’t take time to fully read their privacy policy)!

From their User Data Policy (Privacy Policy?):

**Does Fin share the Information it collects with other People?**

Yes. As a general rule, Fin shares the Information it collects and learns from you with other People, including People who do not use Fin. This includes Information Fin collects and learns from your Communications and Conversations (including the things you ask Fin to do), as well as any Information Fin collects and learns from your address book, calendar, and email account (including Contact Information). Fin may also share the fact that you use Fin with other people.

If Fin shares something it collects from you, Fin will not identify you by name as the source of that Information unless you give Fin permission to do so (either through this Data Policy or otherwise). You give Fin permission to identify you as the source of any Information shared with your starred or trusted connections. You also give Fin permission to identify you as the source of any Information you share publicly using Fin.

If you want to share Information with Fin, but do not want Fin to share that Information with anyone else, you should place it in the Fin Vault.

Fin does not sell your personally identifiable information to advertisers. Fin will also not share the transcript of any emails it collects from accessing your email account.

**Does Fin delete any Information it collects?**

No. Because Fin is a collective knowledge system, Fin retains all of the Information it collects and learns, including Information it collects and learns from you.

If you want to share Information with Fin, but want to be able to delete it later, you should place it in the Fin Vault.

Pros:

(Haven’t used)

Cons:

Privacy policy is very concerning.

Jeremy Peronto

I want to believe in Fin. I was turned off by the price, but was wowed by the demo video and took it for a spin. I was so excited by the potential that I even found a spot for it on my home screen.

My first request was to send flowers to someone for under $50. The ETA given was 95 minutes. Three hours later I had gotten no feedback. Concerned that I going to end up spending more on the service than the flowers, I asked for a status. I got feedback that the task would take longer but I was only being charged for the active minute. My ETA increased to 10 hours. As I watched the cost balloon up to $38, I cancelled the task.

My second request was to add a brewery I had just heard about to my "Restaurants to try" list. In my mind, this should basically be an AI task that would be used when I asked Fin to make future bookings. I assumed it would take next to zero time. Instead, it took 18 effective minutes.

$56 later, I had a single restaurant added to a list.

I believe in the utility Fin is selling. But after limited use, the vision and the execution feel very far apart. And as much as I want to be an optimist, the founder responses to user comments here on Product Hunt read as tone deaf and are in the process of converting me to a pessimist.

Pros:

Aspirational; Incredible demo.

Cons:

Expensive on a per task and overall basis; Poor definition of an "effective minute".

Liat Mordechay
Well done @lessin. It looks beautiful and well thought of. It reminded me our conversation in Tel Aviv a few years ago about the space of virtual PA's. There's much to do - good luck!
Samuel W. Lessin
@liatmord thanks!
Samuel W. Lessin
Just want to clarify here since there seems to be some confusion... the special for product hunt is no-minimum or subscription and pay as you go... our pricing page is just illustrative of what some people use- but if you sign up through product hunt you can use as little or as much as you want and just pay for the effective time at $1/min!
Kevin Rabinovich
They seem to be failing at only using as much user data as absolutely necessary for their product to function. According to their privacy policy, your data is shared with others, whether you want it or not, and you can’t ask for your data to be deleted. A nice surprise in an email that’s sent to you after signing up (presuming that you, like 99% of all other users, don’t take time to fully read their privacy policy)! Please explain @kortina @lessin. From their User Data Policy (Privacy Policy?): **Does Fin share the Information it collects with other People?** Yes. As a general rule, Fin shares the Information it collects and learns from you with other People, including People who do not use Fin. This includes Information Fin collects and learns from your Communications and Conversations (including the things you ask Fin to do), as well as any Information Fin collects and learns from your address book, calendar, and email account (including Contact Information). Fin may also share the fact that you use Fin with other people. If Fin shares something it collects from you, Fin will not identify you by name as the source of that Information unless you give Fin permission to do so (either through this Data Policy or otherwise). You give Fin permission to identify you as the source of any Information shared with your starred or trusted connections. You also give Fin permission to identify you as the source of any Information you share publicly using Fin. If you want to share Information with Fin, but do not want Fin to share that Information with anyone else, you should place it in the Fin Vault. Fin does not sell your personally identifiable information to advertisers. Fin will also not share the transcript of any emails it collects from accessing your email account. **Does Fin delete any Information it collects?** No. Because Fin is a collective knowledge system, Fin retains all of the Information it collects and learns, including Information it collects and learns from you. If you want to share Information with Fin, but want to be able to delete it later, you should place it in the Fin Vault.
G G
Too pricey. This needs to be outsourced to an Indian call center made $19.99 a month.for all basic requests. With certain requests being per use. Well now we need someone to come out with this type of service and make it right ala Apple. Perfect what others created.