I saw this pitched on the TechCrunch Disrupt livestream.
In theory, I love the idea. The economics, as Jack pointed out, are questionable but with time I imagine they can
(1) negotiate deals with merchants and
(2) improve their deal hunting abilities (side note: I used to a scour fatwallet and slickdeals as a kid -- you'd be surprised how cheap you can find things if you're creative).
I think I buy around 3-5 items/month online so I'd wager @_jacksmith is right, it doesn't seem like ~$1/item is enough for them to cover overhead—but that's something they can work on all the time.
I'd be pretty pissed if I got the 'wrong' item, and I also don't want to deal with them pestering me to figure out my order. I wonder if that's actually a problem for them, or if the system just works itself out.
@willimholte Yeah, it seems like a large challenge would be getting pictures of obscure items and having to figure out what it is and where to buy them. Imagine getting a picture like this asking for the throw pillows:
The economics is a whole other issue!
Product Hunt