I personally think this would be really helpful for family members who you might worry about getting home safe. I'd assume the majority of the time this would be parents wanting to keep tabs on their kids, but it's also ideal for older relatives who might not be as mentally competent as they once were. Relies on them having a compatible device though!
Parents I am assuming are going to love this, kids/teens doubt they want to be tracked by there parents, Life360 has been in the space for a while, curious to know what the retention rate would be...
Pivot