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Cross-platform analytics by Facebook — Measure your entire business all in one place
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Vikash Rungta
Very Interesting. Does it work with Segment & GTM ?
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@vrungta Yes, segment have an AppEvents integration and the web script should work great with GTM.
Can you give us an example implementation to better understand this? For context: we have a mobile recipe app called FitMenCook and a recipe site fitmencook.com - we've already got the pixel tracker on our app landing page & inside our app. From my understanding I could now correlate the user on the website and the user in the app (if they have Facebook).
@andreaskam Hi Andreas, absolutely. You just need to create an Event Source Group and connect the app and pixel. Check out the docs here: https://developers.facebook.com/...
If I have my own user system, where Facebook login is optional, then can I still tag my users similar to how MixPanel or google analytics allows me to?
@mbalex99 absolutely, you don't need to user Facebook Login or any other Facebook product. You'll still get the full functionality. For user properties (https://developers.facebook.com/...) you can just set the user id using the key from your own system.
@molmorg Hey sorry, but it doesn't look like those implementations with a custom userId doesn't exist on the sdk.
No idea how to connect this as with half of FB other stuff I'm left wondering if I did it right.
@mometicmobile Hi Mometic, try our quickstart here https://developers.facebook.com/... and let us know how you get on. We'd love to help you get setup correctly.
Correct me if I'm wrong but would this be like Google Analytics by Facebook, mostly for ecommerce?
@walkerlucas Hi Lucas, it serves a few similar use cases to Google Analytics but also adds Cross-Platform support, free Push Campaigns, Deep demographics and audience insights and data is available in your reports minutes after the event. It's certainly not just for e-commerce either, we have all kinds of apps using the product from Games, Dating, Music and Travel to Utilities. Check out some of the customers using the platform here: https://analytics.facebook.com/c...
Is this available or are there plans to release something similar for ecommerce businesses that don't have an app?
@extrandrew Hi Andrew, actually the solution will work for just web properties too - you don't have to have an app. Give us a try and let us know how you get on!
@artem_borodatyuk Awesome, let us know how you get on and if you have any feedback.
This looks awesome. I guess this is where Facebook Ads, Atlas by Facebook, and the defunct Parse converge.
Hi, I'm the PM on Analytics for Apps at Facebook and we're pretty stoked by our release earlier this week. We want our users to be able to understand their customer's complete journey and we think cross-platform support is going to be a huge boost. This builds on our deep demographics, powerful analytics tooling and push notification campaigns (to name a few) - all free of charge. Would love PH's feedback!
@molmorg Looks neat. Is there / will there be React Native SDK support? As this is a Facebook product, I presume you may have plans for first class support for React Native.
@molmorg Excited for this - I know this isn't the place for help, but not getting ahead at the last step of Push campaigns with a cryptic "unexpected error, please try again later" message-- where can we get some more guidance on this? Thank you for any help!
@ernest_woo can you send me an e-mail to joshtwist at fb . com - send your app id too and we'll try to investigate.
@rick5m yes, this is a public beta and is available in v2.7 of the SDK. See here for more information - https://developers.facebook.com/.... Let me know if that helps, if not would love to help get you up and running.
Hi @molmorg still very happy with the service and I've wrote my feedback down, hope it's useful.
- No parameters for pageviews (e.g you might want to pass page title/category).
- You cant specify the app version for web.
- No setUserID for web, yet?.
- Personally I think there are some fundamental differences between web and native App Events that could make it harder to compare the two but I'd have to work with it to see if that's true! For example there's no pageview equivalent for native, or is that considered as a viewContent event?
@rick5m Hi Rick, you can set parameters for PageViews - are you using the JS SDK? Take a look here: https://developers.facebook.com/... - Params would be a simple dictionary.
App version is collected automatically on native, would you like to specify this on web?
SetUserID is coming soon... watch this space
You can just log 'PageView' on native if you want to log the same event on Native.