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James Gill

Carbon Calculator for Email - Calculate the carbon footprint of your email marketing

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Just like everything in digital, your email campaigns have a carbon footprint. Some estimates suggest an email can be responsible for as much as 26g of CO2. For email marketers, we made a free calculator to help you estimate the impact of your campaigns.

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James Gill
Maker
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We're excited to share our latest free tool — the email campaign carbon calculator — to help others find the carbon footprint of their email campaigns. Until we embarked on our journey with EcoSend we overlooked the carbon footprint of our digital activities. In fact, we never even thought about email having a carbon footprint. But research (including from Mike Berners-Lee in his book "How Bad are Bananas?" shows that every email sent *does* have a carbon footprint. Whether it's the creation of the email, the sending of it through servers and data centres, through to the receiving of the email on a device — all of these activities use energy. As we've noted many times before, email is not free — it has a cost. We made this tool to help you understand a ballpark estimate for the carbon footprint of your own email marketing activities, and we hope you find it useful.
James Gill
Maker
@youtube_ Thank you so much Matt!
Nataliia Golda
That's cool! Congrats on the launch!
James Gill
Maker
@nataliia_golda Thank you Nataliia, really hope you find the tool useful.
Russell Vaughan
Maker
A super fun and interesting project to work on. Once you start to see the data behind the carbon emissions of our digital marketing activities (and there is more and more of it coming out), it really opens your eyes to some of the simple changes we can make to our day-to-day activities to become more sustainable businesses and individuals.
Ervin Hernandez
Great product and we will definitely try it with our dev. team! Congrats!
James Gill
Maker
@ervin_hernandez Thank you Ervin! Really appreciate that!
Carter Michael
Would never have thought of this on my own. Congrats on creating something so unique and your launch!
James Gill
Maker
@carter_barnett Thank you Carter. Absolutely — the vast majority of people are not aware of the carbon footprint of our digital activities! We're really pleased this has been useful for you. Lots more to come!
orliesaurus
Nifty! I didn't know about this but it makes sense that even email sending generates carbon footprint !! Good job!
James Gill
Maker
@orliesaurus Ahhhh Orlando! Thanks for stopping by, my man! Yeah we were surprised by it ourselves when we came across this last year! We're hard at work to solve this!